Tracking Implementation

Advanced methods to design, plan and implement your analytics data collection.

Tracking Implementation FAQs

What is the main purpose of web analytics?

Web analytics is the process of tracking and analysing the website/app users. It aims at quantifying the actions taken by user to help understand their interest.

The data gathered from analytics tools can be used to attract more visitors, improve engagement for returning visitors and optimise conversions on your site/

How can I ensure my analytics setup is correct?

In order to ensure that the tracking on your website/app is accurate; it’s essential to run an initial audit of what’s being tracked on your website. The audit would aim at evaluating the tracking tags based on whether:

  • They are implemented correctly,
  • They are triggered on the the right actions,
  • The data transmitted is correct

What happens to my tracking if I redesign/change my website?

It is recommended to implement tracking into a tag management system such as Google Tag Manager to ensure that all the trackers are managed through a single entry point on your website.

Tag management systems eliminate the need for manually adding tracker scripts on your website. This ultimately cuts down on web development costs and speeds up the process of making changes on the analytics implementation.

Can I use something other than Google Analytics?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In eget bibendum libero. Etiam id velit at enim porttitor facilisis. Vivamus tincidunt lectus at risus pharetra ultrices. In tincidunt turpis at odio dapibus maximus.

Is it possible to implement social media trackers?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In eget bibendum libero. Etiam id velit at enim porttitor facilisis. Vivamus tincidunt lectus at risus pharetra ultrices. In tincidunt turpis at odio dapibus maximus.

How does GDPR compliance work with web tracking?

Regardless of the complexity of your website or the types of trackers implemented, it is possible to create consent acquirement mechanisms to give your visitors the ability to opt-in/opt-out of tracking.

The consent mechanism can be created and automated in tiers based on essential, analytics or remarketing trackers; therefore allowing your visitors to select the right level of consent they’re most comfortable with.