Tracking Implementation

Advanced methods to design, plan and implement your analytics data collection.
Collect The Right Data

We offer a comprehensive support service for your Google Analytics platform, from tag deployment and report set up to ad hoc end-user help.

Section No. 1

Analytics Audit

Your insights are only as good as your data. That’s why selecting the correct tracking implementation and tracking the correct metrics is paramount to successful analysis of your data.

We start our journey to help your tracking with an initial audit of your web tracking to assess previously tracked elements, their accuracy and the current tracking mechanism. Based on our findings, we strategise the next steps for improving the richness and accuracy of data collected through your site.


Tracking On Web and Mobile Apps

Whether you’re running a small marketing website, or a full scale platform with multiple properties, we can help you track your customers across all the touch points and ensure that you have a unified view of your business.


Modularise and Expand Your Tracking With Ease

Your business is ever changing, so are your tracking needs. We bring down time-to-publish for your tracking changes for utilising intelligently developed tag management systems such as Google Tag Manager and Tealium.

The scalability of tracking means that you no longer need extended dev work to track website changes, or your latest marketing campaign.

Tracking Implementation FAQs

What is the main purpose of web analytics?

Web analytics is the process of tracking and analysing the website/app users. It aims at quantifying the actions taken by user to help understand their interest.

The data gathered from analytics tools can be used to attract more visitors, improve engagement for returning visitors and optimise conversions on your site/

How can I ensure my analytics setup is correct?

In order to ensure that the tracking on your website/app is accurate; it’s essential to run an initial audit of what’s being tracked on your website. The audit would aim at evaluating the tracking tags based on whether:

  • They are implemented correctly,
  • They are triggered on the the right actions,
  • The data transmitted is correct

What happens to my tracking if I redesign/change my website?

It is recommended to implement tracking into a tag management system such as Google Tag Manager to ensure that all the trackers are managed through a single entry point on your website.

Tag management systems eliminate the need for manually adding tracker scripts on your website. This ultimately cuts down on web development costs and speeds up the process of making changes on the analytics implementation.

Can I use something other than Google Analytics?

Yes, we are experienced in deploying other web analytics and tracking solutions such as Adobe Analytics, Matomo or Snowplow.

Is it possible to implement social media trackers?

Absolutely! In alignment with your marketing goals and tracking strategy; we can deploy tracking functionality across Facebook, Twitter and LinkedIn.

Social media pixel tracking enables you to:

  • Measure ROI on your paid media campaigns that result in on-site conversions or transactions.
  • Re-engage with your previous non-converting visitors on social media channels.
  • Reach new audiences on social media that are more likely to convert.

How does GDPR compliance work with web tracking?

Regardless of the complexity of your website or the types of trackers implemented, it is possible to create consent acquirement mechanisms to give your visitors the ability to opt-in/opt-out of tracking.

The consent mechanism can be created and automated in tiers based on essential, analytics or remarketing trackers; therefore allowing your visitors to select the right level of consent they’re most comfortable with.

Start your journey to better data insights.

Talk to us about your project.