Collect The Right Data
Section No. 1
TRACK MULTIPLE CHANNELS
Tracking On Web and Mobile Apps
THE POWER OF TAG MANAGEMENT
Modularise and Expand Your Tracking With Ease
Tracking Implementation FAQs
Web analytics is the process of tracking and analysing the website/app users. It aims at quantifying the actions taken by user to help understand their interest.
The data gathered from analytics tools can be used to attract more visitors, improve engagement for returning visitors and optimise conversions on your site/
In order to ensure that the tracking on your website/app is accurate; it’s essential to run an initial audit of what’s being tracked on your website. The audit would aim at evaluating the tracking tags based on whether:
- They are implemented correctly,
- They are triggered on the the right actions,
- The data transmitted is correct
It is recommended to implement tracking into a tag management system such as Google Tag Manager to ensure that all the trackers are managed through a single entry point on your website.
Tag management systems eliminate the need for manually adding tracker scripts on your website. This ultimately cuts down on web development costs and speeds up the process of making changes on the analytics implementation.
Yes, we are experienced in deploying other web analytics and tracking solutions such as Adobe Analytics, Matomo or Snowplow.
Absolutely! In alignment with your marketing goals and tracking strategy; we can deploy tracking functionality across Facebook, Twitter and LinkedIn.
Social media pixel tracking enables you to:
- Measure ROI on your paid media campaigns that result in on-site conversions or transactions.
- Re-engage with your previous non-converting visitors on social media channels.
- Reach new audiences on social media that are more likely to convert.
Regardless of the complexity of your website or the types of trackers implemented, it is possible to create consent acquirement mechanisms to give your visitors the ability to opt-in/opt-out of tracking.
The consent mechanism can be created and automated in tiers based on essential, analytics or remarketing trackers; therefore allowing your visitors to select the right level of consent they’re most comfortable with.
Start your journey to better data insights.
Talk to us about your project.